Tuesday 27 March 2012

Moving Image Analysis: Grace Jones



Grace Jones music video 'Corporate Cannibal' was directed by photographer and director Nick Hooker. The song was released as a first single to her 2008 album 'Hurricane'.


The content of the video features Grace herself stood against a simple white backdrop and only her upper body and face is shown on the frame, thus making the camera angle medium close up. It is very interesting the way the director chose the video to be manipulated in post production, it's almost as if they do not want us to have a good look at the real figure of Grace. 


Grace's body seems to be distorting and morphing digitally in all kinds of forms and angles, the video was stripped off of its colour and was made to appear black and white, all the mid tones of the image were reduced to increase the saturation and make Grace's skin tone appear darker. The video is very strange and unusual, the distortion of her body felt alien like but I must say the relationship between the video and the song worked well in conjunction to each other. 


The entire 6 minutes of the song show the audience the same image of Grace Jones, one might think that is a boring concept for a music video, but somehow it's enticing to watch the effect of her body unnaturally stretching.


The reception from the audience was neutral, real Grace Jones fans had a positive outlook towards the video, where as other viewers compared the music video to Lady Gaga style type of videos. Some argued mentioning that Gaga is a huge fan of Jones therefore there would be some influence in style.
In my opinion the video is art.


Here's the video below: 

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