The Challenge was to create the most "bad-assed" design of an alternative GODZILLA poster that will not only be judged by the director, Gareth Edwards himself, but will also be displayed in ODEON Cinemas across the country!
"Terms & Conditions- Artwork should be your own original creation. Official GODZILLA 2014, original TOHO, or 1998 GODZILLA artwork and images cannot be repurposed or re-used in your artwork. When you submit artwork created for this competition, you agree to give permission for Imagine Publishing, ODEON Cinemas, IMAX, and Warner Bros. Entertainment to use your submitted artwork and your name and image for means of promotion, marketing, advertising, both commercial and non-commercial. You may be required to sign a release form. Closing date for entries is 11.59pm on 19th April. Winner will be announced on 29th April. This competition is open to UK residents only"- Imax.com.
I decided to create 2 posters that showcase a totally different tones from each other. The first brief I set myself was to create a poster that showcases total mayhem and destruction, while I thought to myself that everyone else would probably do the same, I then decided think outside the box & I set a second brief, the second being a retro Japanese minimalist poster.
The time scale to plan, create and submit all the work is a month, the closing date for all entries is the on the 19th April. This enough time for me to juggle this brief with my Final Major Project as well as my referral.
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