It was quite interesting to to be the client for once and call all the shots. What I first did to get the design started was write him a brief of exactly what I wanted & also send source material to give him an idea of what I want the final outcome to look like.
Here's the brief below:
LOGO DESIGN BRIEFING
Client: Shot by WIZ photography
Briefed to:
Amount paid: $60
An alternate e-mail address: wiz@voodooevents.co.uk
Background
Q:Product/Company history?
A: Nightclub and Event photography for the past 2 years, Film, Games & Animation student
Q:What it does? (about the company)
A: Freelance photography, videography at various nightclubs in the city, mostly student nights.
Q:Main Competitors?
A: Other photographers
Q:Which of the competitor's logos appeal to you? Why?
A: photographer named Tom Joy’s logo, because of its simplicity; it has a custom typeface & that is something that is appealing to me, meaning no one else can have your font.
Q:Give some examples of logos that you like.
(This is IMPORTANT for us to understand the style you are after, please provide links to actual logos.)
A: I have attached a Jpeg of a logo above, that I would like you to sort of replicate and follow it’s design style, the logo is a map of North America, instead of the map, I would like you to design an abstract shape of your choosing but following the design style of the logo provided. Where it say “Obama ’08 | All Colors Together” I would like you to put “Shot by | WIZ”.
Q:Where do you see the company/product/service going?
A: Being recognized by more event promoters, other photographers and gaining fans on my page & work being published.
Q:What design work has been carried out previously for the company/product? What do see as the
positive and negative aspects of that work?
A: Non
Q:What specifically sets you apart from your competition?
A: Nothing at the moment, I’m hoping this logo will give me my own individuality and personality.
Q:Objectives of the logo design?
A: To give me my own identity and gain me more recognition in my field
Target Audience
Q:Who is your services directed towards?
A: Young adults, students, nightclub promoters.
Proposition
Q:Should I use a tagline/slogan for the logo (if yes, what should it say)? (no more than 3-4 words)
A: Non
Q:What name do you want to use with the logo?
A: Shot by | WIZ
Q:If you were to describe your product in one line, what would it be?
A: Colourful
Tone of Voice
Q:Serious/fun/funky/stern/etc?
A: Fun, Colorful but professional
Q:What is the overall message you are trying to convey to your target audience?
(For example: cost-effective, secure, reliable, efficient, etc.) MENTION ONLY ONE.
A: Creative
Requirements
Q:Specific colours that MUST be used?
(Please provide a color scheme that you like/suggest, use the http://www.colorister.com to pick a color scheme and paste the link here)
A: Please follow the color scheme from the logo attached.
Success
Q:How will you measure the success of the Design?
A: If it closely resembles the logo provided but hopefully without infringing copyright.
Comments
Q:Any other info you'd like to make me aware of? A: Non
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