OUDF502: The Mill And BBDO: “98% Human” For PETA

"98% Human" is part of PETA's commitment to stop primates being used within the entertainment industries as actors. The Mill+ team, alongside BBDO New York, embarked on an incredibly ambitious journey to create a truly photo-real and completely life-like chimpanzee. The hyper realism is used so that it would get an actual emotional response within the audience, whereas if they used an unrealistic animation the audience wouldn't feel any empathy, thus rendering this advert effective. 

The crew to such a short and simple animation consisted of nearly 50 people working on it, the post production was done by the Mill.