"What is trans-media? It is content created to exist on different platforms in different forms (e.g a TV program with a website delivering separate audiovisual content; a feature film with an associated game). May also be used as an umbrella term encompassing cross-platform, interactive and trans media content."
There are definitely aspects of my project that can be re mediated into trans-media. The project I chose to do is vox pop style type of interview with added kinetic typography. The trans-media aspect I have identified is as follows:
The video could be turned into an animated banner of a website to promote whatever aspect, it can be used at a school or college website to promote the courses of undergraduate students. The animated banner could also be turned into a poster that includes good design typography in use for promotion and for people to click on, the link could take them to a different website or to something related to the topic.
Another aspect could be simply a radio advert used as a jingle, a short tune used in advertising for other commercial uses. It could contain one or more hooks and meaning that explicitly promote a certain product being advertised, usually through the use of one or more advertising slogans. It could also be used as a television commercial, the video can also be used in non-advertising contexts to establish or maintain a brand image. I've added some supporting visuals to help contextualise this
Bibliography: Screen Australia. 2010. Definitions in all-media [Online]. Available at:http://www.screenaustralia.gov.au/funding/allmedia/definitions.aspx
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